March Madness Shows Web Users Ready for Internet TV
According to research from Points North Group and Horowitz Associates, while 25% of Internet users are interested in watching downloaded TV shows and movies on their PCs, 38% (50% more) are interested in watching that video on their TVs. Interest in watching on TV is even stronger among 18-34 year olds at 68%, compared with 45% interested in watching on PCs.
"In this PC and iPod generation, consumers still want to watch TV shows and movies on a TV, whether the programs are broadcast or downloaded," said Stewart Wolpin, senior consulting analyst for Points North Group, "Getting Web-based content to the TV should be the industry’s primary goal and will unlock by far the biggest revenue opportunities," added Wolpin.
(taken from ITWorld.com)
This is what TVersity is all about and I can't tell you how nice it is to see market research supportive of our vision, a vision that we have been dreaming for many years now and have just began to realize in mid 2005. It looks like 2006 is going to be very interesting as this market is entering the awareness of many people, leaving the boring IPTV / Telco TV far behind.
"In this PC and iPod generation, consumers still want to watch TV shows and movies on a TV, whether the programs are broadcast or downloaded," said Stewart Wolpin, senior consulting analyst for Points North Group, "Getting Web-based content to the TV should be the industry’s primary goal and will unlock by far the biggest revenue opportunities," added Wolpin.
(taken from ITWorld.com)
This is what TVersity is all about and I can't tell you how nice it is to see market research supportive of our vision, a vision that we have been dreaming for many years now and have just began to realize in mid 2005. It looks like 2006 is going to be very interesting as this market is entering the awareness of many people, leaving the boring IPTV / Telco TV far behind.
