A DRM-less world is closer than ever
While companies like Microsoft are investing heavily in DRM, Yahoo has been doing the exact opposite - investing in its elimination.
Ever since Dave Goldberg, Vice President and General Manager of Yahoo! Music, announced publicly at the Music 2.0 conference in L.A. that labels should consider selling their music without DRM, it was clear that Yahoo! got it.
I always said that the EFF will never eliminate DRM, but we need not worry since the free market will. It is just a great competitive edge to sell DRM-less music and someone should capitalize on it. It looks like this someone may as well be Yahoo!, an underdog in the digital music store business that is wisely trying to gain market share by positioning itself as the company that is about to rid the world of this malady called DRM.
This of-course does not decrease in any way, the great achievement, Yahoo! has managed to achieve here. Selling a music track of a mainstream artist in MP3 format is a big deal these days, when the labels are engaged in expanding DRM use not in reducing it. Kudos to Yahoo! Let's all buy this song in support of Yahoo! actions, keeping in mind that the one who will benefit from this move even more than Yahoo! is the consumer.
Ever since Dave Goldberg, Vice President and General Manager of Yahoo! Music, announced publicly at the Music 2.0 conference in L.A. that labels should consider selling their music without DRM, it was clear that Yahoo! got it.
I always said that the EFF will never eliminate DRM, but we need not worry since the free market will. It is just a great competitive edge to sell DRM-less music and someone should capitalize on it. It looks like this someone may as well be Yahoo!, an underdog in the digital music store business that is wisely trying to gain market share by positioning itself as the company that is about to rid the world of this malady called DRM.
This of-course does not decrease in any way, the great achievement, Yahoo! has managed to achieve here. Selling a music track of a mainstream artist in MP3 format is a big deal these days, when the labels are engaged in expanding DRM use not in reducing it. Kudos to Yahoo! Let's all buy this song in support of Yahoo! actions, keeping in mind that the one who will benefit from this move even more than Yahoo! is the consumer.
