Mediaholic

Some forums started providing links to download an application called FairUse4WM, which strips Windows Media DRM.

I always said all DRM schemes are broken by definition since the decoding key is present on one's computer and could in theory be used by some sofware application to strip the DRM. It was done in the past for Apple FairPlay DRM and it looks like someone is doing it now to Windows Media DRM.

What does this mean in terms of the value of DRM schemes and the reaction of media publishers? Probably nothing. These people know already that DRM has nothing to do with piracy prevention, it has everything to do with enforcing consumers to accept new and unfair business models. If content publishers will be able to make DRM totally transparent for users then nobody will waste time stripping it. However if DRM will remain a pain, and I argue that it is a pain by definition, then DRM will die one way or the other, with or without tools to strip it, due to free market forces and increased competition.

TVersity Inc., the pioneer in delivering Internet and home media to televisions and mobile devices, today announced support for the Xbox 360.

“We are very excited to allow owners of the Xbox 360 to overcome some of the inherent limitations of this device”, said Ronen Mizrahi, President of TVersity Inc., “With TVersity they can, for the first time, access audio files in formats not natively supported by the Xbox 360 (like Vorbis and FLAC), play Internet radio stations of their choice, and access podcasts and photo feeds (from photo sharing sites like Flickr) - All this without requiring a Media Center PC!”

TVersity’s media server is universal in the range of devices it can serve and in the types of media it can handle. By doing all the necessary conversions of media formats and streaming protocols on the fly, TVersity overcomes the inherent limitations of target devices thus allowing playback of any media on any device.

The Xbox 360 is the most recent addition to the long list of connected devices already supported by TVersity, which includes networked TVs, DVDs, STBs, media receivers, PDAs, mobiles phones, and other mobile devices (like the Nokia 770 Internet tablet and the Sony PSP). With TVersity the menus on the Xbox 360 are extended to include Internet content, making it possible to access radio stations, Podcasts and Photo feeds.

“Our goal is to empower users to personalize their entertainment experience and to extend this experience beyond the PC to TVs and to a wide range of connected devices and applications”, said Mr. Mizrahi, “As users invest more time in organizing and personalizing their favorite content, they essentially become the new programmers and they expect to have access to their programming from any multimedia capable device - This is what TVersity is all about, personalization of multimedia content and ubiquitous access.”

TVersity is available now for free download at www.tversity.com

About TVersity Inc.
TVersity is empowering individuals to organize and personalize their home and Internet multimedia collection (audio, video and images) and is enabling universal access to it anywhere (at the home or on the go) anytime and from any device. TVersity is a privately held company in Tenafly, NJ. For more information about TVersity, please visit www.tversity.com.