YouTube to Develop Audio Fingerprinting allowing Labels to Monetize Copyrighted Materials inside User Generated Content
Here is a great way to work with users and not against them. Chad Hurley from YouTube said in Davos of 2007 (see video) that they are developing an audio fingerprinting solution that will allow them to identify copyrighted material, notify labels and let them claim that material by generating revenue from the user generated content.
This is really awesome, instead of suing creators of user generated content work with them, allow them to be creative, and in the same time compensate the artists.
Now, if labels take this approach from now on and stop working against users (with DRM, law suits, and rootkits) maybe they will be able to put the music industry back on track, within the next few years.
On the other hand, if they decide to keep working against users, they will eventually be displaced. Have you ever heard of a business constantly fighting against its customers that survived?
