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Friday, April 06, 2007 

Long-form television is not Something the Average American Wants to View on a Computer Screen



Here is yet another proof that Internet TV should be delivered to the living room and not to the PC. Do you remember that experiment Time Warner started back in 2005 offering some of their subscribers basic TV to the PC? Well, after almost two years they declared the experiment a failure and they will no longer offer this service. According to Time Warner fewer than 1% of the 9,000 customers to which it had been providing this television service to the PC actually watched any TV that way on any given day.

I wonder what that means for Joost. Will they be able to get a significant number of people watching TV on their PC? If you ask me Apple TV will be bigger than Joost now and forever, but it is not surprising that I would say that. After all, TVersity is a reflection of what I think Internet TV should be like.

Don't forget that 2005 is not 2007. Because of YouTube and othe popular web video sites, people are now used to watching video on the web. They time may be right for Joost.

It is th number 2 search on Technorati, so the seems to suggest there is quite a bit on interest out there already.

Yes but they stopped it now in 2007, meaning it did not get better. Don't get me wrong I think Internet TV is the future, however I believe most people want to be able to watch it in the living room.

Ronen, I really like your latest analysis.

I always thought that the relatively cheap UPnP media extenders that would allow the beefy central PC or even Network Server handle the meaty Network & Internet Media activity was the way to go.

Unfortunately as always, greedy manufacturers and suppliers thought that by killing off cheap media extenders early, jumping into bed with for example Microsoft providing a $1000+ Media PC would be an immediate and more lucrative way forward.

As we suspected and hoped however it appears that they are all now catching a cold, where the idea of having a UPnP Media renderer augmenting a digital terrestrial or Satellite set top (Recording) box is not daft but actually a more pragmatic and clever way forward.

With their customers and clients now awakening with utter disgust at the mogul driven DRM, this is adding to the cold all these greedy groups are catching. Therefore great times ahead for TVersity we hope.

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